Reimagining the Commercialisation of Technology-enabled Innovation
Innovation holds the key to sustainable growth but in practice there is limited understanding of how its full social and commercial value can be realised.
We provide a unified approach, focused on impact, to managing the creation and commercialisation of innovative products and services, enabled by three data-driven building blocks: The Triple Chasm Model, Commercialisation Readiness Levels, and 12 meso-economic Vectors.
This systematic approach builds on research with 3000+ companies around the world covering diverse market spaces. It supports different strategies for resource allocation, ranging from ‘lean’ techniques to sustainability initiatives based on the circular economy.